ABOUT US
ROBACH is a global music marketing and consulting agency founded in 2020 by Rohin Bachwani, helping artists and labels build culturally relevant campaigns and expand their presence across international and domestic markets. Combining expertise in music marketing, A&R, and artist partnerships, we connect global artists with audiences in India and beyond. Our campaigns have supported acts including Gorillaz, Charlotte de Witte, Ali Sethi, Timmy Trumpet, Blasterjaxx, Rosa Linn, and Indo Warehouse.
OUR VISION
We empower artists and labels with innovative marketing strategies that boost global reach and cultural relevance, bridging local and international markets for lasting impact and growth.
WHAT WE DO:
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Music Marketing and A&R:
Strategic campaigns that build visibility, spark conversation, and help music find its audience across platforms and culture.
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Artist Partnerships:
Facilitating meaningful collaborations between international and domestic artists that bring together different sounds, scenes, and audiences.
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Label Services:
Supporting labels with India-focused strategy, campaign planning, and navigation of the local music ecosystem.
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Product Development:
Transforming releases into well-positioned projects through creative rollout planning, storytelling, and audience-focused strategy.
NOTABLE CAMPAIGNS:
From independent breakthroughs to chart-topping hits, we specialise in delivering impactful results. Here are some notable projects:
- The Mountain - Gorillaz
- Charlotte de Witte
- Taambdi Chaamdi- Kratex & Shreyas
- Bombay Acid - Indo Warehouse, Kunal Merchant, Raja Kumari
- Patasa- Indo Warehouse, Anyasa, Lost Stories (feat. Sarthak Kalyani)
- We Own The Night (feat. Chandan Shetty) [RCB Anthem] - Timmy Trumpet, Blasterjaxx
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Kalash Reimagined (feat. BEAM) - Delara, Talal Qureshi, Charan
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Tera Sitam - Ali Sethi
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Universe (Mil Jaana Tu) - Rosa Linn & Denny
