About Us
ROBACH is a music consulting firm founded in 2020 by Rohin Bachwani. We specialize in A&R, Artist Partnerships, Label Services, and Product Development. The company aims to bridge the gap between artists from India and the rest of the world through collaborations.
Global Music Marketing & Consulting
ROBACH is a global music marketing and consulting agency specialising in helping artists and labels amplify their presence across international and domestic markets. Since our inception in 2020, we have been committed to crafting impactful strategies that drive visibility, audience engagement, and commercial success.
What We Do
With expertise spanning Music Marketing, A&R, Artist Partnerships, & Product Development, we design tailor-made campaigns that cut through the noise and resonate with diverse audiences. Our approach is data-driven, creative, and culture-focused—ensuring every project receives the attention it deserves.
Notable Campaigns
From independent breakthroughs to chart-topping hits, we specialise in delivering impactful results. Here are some notable projects:
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Taambdi Chaamdi – Kratex & Shreyas
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Tera Sitam – Ali Sethi
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Zikar Hai – Arjuna Harjai & Natasha Noorani
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Universe (Mil Jaana Tu) – Rosa Linn & Denny
Our Vision
We empower artists and labels with innovative marketing strategies that boost global reach and cultural relevance, bridging local and international markets for lasting impact and growth.
AT A GLANCE
30+
50M+
Streams across all DSPs
35+
Editorials across projects
Marketing projects
300+
Radio stations across projects
170+
Press coverages across projects
OUR TOP CAMPAIGNS
Generated over 17M+ streams.
Executed Meta & Snapchat
influencer campaigns resulting in the track trending on Instagram.
Secured support from 35+ radio
stations globally.
Secured TV broadcast from MTV and Songdew in India.
Added to multiple charts across Spotify, Apple Music, iTunes,
Shazam and YouTube.
Generated over 1M+ streams
across DSPs.
Secured support from 20+ radio
stations globally.
Added to Spotify’s Viral Songs Pakistan at peak position #82.
Proposed a community plan for WhatsApp and Instagram.
Secured a feature in Rolling Stone India.
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Generated over 500K+ streams
across DSPs.
Secured support from 10+ radio stations globally including BBC
Asian.
Secured 5+ editorials across DSPs like Spotify & Apple Music.
Secured 12+ articles from Indian media outlets including print in
Indulge.
Executed a Meta influencer campaign leading to recreations
Generated over 1M+ streams across DSPs and secured support from 5+ radios.
Added to Spotify’s Viral Songs Pakistan at peak position #10.
Secured 12+ editorials across Spotify & Apple Music.
Secured 12+ articles from Indian media outlets including print in Deccan Herald.
Executed a Meta influencer campaign leading to recreations
AT A GLANCE
LABEL PARTNERSHIPS
With a comprehensive artist and label distribution services, The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry.
Marketed 5+ releases generating over 1.5M+ streams.
Secured 20+ radio plays & 24+ press releases.
Received significant premieres from digital outlets such as Rolling Stone India, Indian Music Diaries and more.
Marketed over 5 releases, including the EP DESI TRILL Presents… Brown is Everywhere.
Led a DJ seeding campaign that achieved:
An 88.9% email open rate, reflecting strong engagement
Multiple track downloads, boosting visibility and increasing opportunities for events and radio play nationwide.
Spinnin' Records is a Dutch electronic music record label founded in 1999 by Eelko van Kooten and Roger de Graaf.
Marketed 2 releases including a remix by KSHMR.
Secured 25+ radio plays which includes local and international stations, including broadcast from MTV..
Executed an influencer campaign that resulted in the track trending on Instagram.
Naya Records is an independent reggae record label founded and established in 2009 by drummer producer Nathan Sabanayagam.
Marketed 10+ releases generating over 400K+ streams.
Secured 300+ radio plays & 80+ press releases.
Working on the upcoming album
“Higher Education” which includes a track with Stephen Marley
