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Janisht Joshi
Trusting us with his releases, we helped strategically hard
launch Janisht
Two Tracks. Two Million Streams. Just Getting Started.
From moody melodies to introspective lyrics, ‘Nahi’ and ‘Yeh Duniya Jala Do’ have struck a chord with listeners across the globe.
(Click on the images to listen to the track)
YEH DUNIYA JALA DO
How We Did This
RELEASE STRATEGY
Crafted a phased release strategy to maximize momentum across platforms, with audience behavior and key dates.
PRESS
Pitched and secured media coverage by connecting with relevant music publications, blogs, and journalists to build Janisht’s editorial presence.
DSP PITCHING
Pitched the tracks on the backend and to key editorial teams at DSPs like Spotify, Apple Music, & Amazon Music for playlist placements and visibility.
BROADCAST & SYNC
Pitched the music videos to television and online broadcast platforms to explore sync, performance, and interview opportunities.
SOCIAL MEDIA STRATEGY
Developed a tailored content and engagement plan to grow Janisht’s online presence and connect with fans across platforms.
RADIO
Distributed Janisht’s music to influential radio stations across Indian and diaspora markets to drive airplay and awareness.