Kalash Reimagined

A classic South Asian reimagination that truly blends all elements of pop

Bringing together a sonic identity of three regions

Spanning from Norway, Pakistan, India to Jamaica, we had to craft an approach as widespread as their geography

Distributed the song to DJs of niche genres throughout the country to take to the dancefloor

Brought the right press to the track,

by a curated spread across the country

Featuring the track on radio stations with indie and diaspora listenership

Covered in publications like Rolling Stone India, Ticket Fairy, Eastern Eye, with a total audience of 840K

Picked up by several radio stations in the US, India, UK and Australia

Pushed to an audience of 1000+ DJs and heard by 100+ across the country