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RCB: We Own The Night
Doing something for cricket, you KNOW we’re truly an Indian name
Creating an anthem that an entire fandom would move to, throughout a season
Bringing together legendary artists from the space of EDM and blending them with the language of the team: Kannada
TIMMY TRUMPET
BLASTERJAXX
CHANDAN SHETTY
How We Did This
DJ SEEDING
Distributed the anthem to leading DJs throughout the country to play in key moments of the game
INFLUENCER MARKETING
Built hype around the track by reaching out to influencers in a specific region and have them use the audio
TV BROADCAST
Built hype around the track by reaching out to influencers in a specific region and have them use the audio
The Results
1M+ Streams on Spotify
35+ Radio Pickups
Trended on Instagram
Featured on TV during RCB matches
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