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Getting electronic renditions of classic Indian hits to the dancefloor
Aimed at the people who get everyone moving, we built this campaign hyper-focused on DJs.
Distributed the album to a DJ pool of 1500 DJs across the globe
Hosted a listening session with the tastemakers of the industry fostering interation and collecting constructive feedback
High DJ turnout with 19 attendees, including key tastemakers like Kratex, Kavya Trehan, Sickflip, and others.