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Gorillaz
From spotlighting collaborations with Indian legends to curating fan listening sessions across cities, we helped bring the Gorillaz universe closer to audiences in India.
An Album From The Biggest Visual Band In The World
Backed by Eleven Management, the India-inspired album drew on India’s rich musical legacy while bringing together global voices, going on to top the UK Official Albums Chart.
(click the image to listen to the track)
THE MOUNTAIN
(click the image to listen to the track)
How We Did This
RELEASE STRATEGY
Positioned the project as a global × India cultural moment by localising the album’s narrative for Indian audiences.
PRESS
Led all India press communications for the album release and Gorillaz’ debut India tour, securing widespread editorial coverage.
DSP PITCHING
Engaged playlist curators and cultural tastemakers to drive discovery and organic streaming momentum.
FAN ENGAGEMENT
Hosted official pre-release listening parties across 5 cities in India and a fan cinema screening event to anchor the album launch and build community buzz.
RADIO
Activated key radio networks across India to expand the album’s reach beyond digital audiences.